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The Congress will seek to create a network of collaboration between Ibero-American companies

The Spanish capital, Madrid, will host the First Ibero-American Congress for presidents of companies and business families, which seeks to create a network of collaboration in Latin America to create strong companies that are based on a market of 700 million inhabitants.

Quito, Sep 1 (EFE) .- The Spanish capital, Madrid, will host the First Ibero-American Congress for presidents of companies and business families, which seeks to create a collaborative network in Ibero-America to create strong companies that are based on a market of 700 million inhabitants.

This was assured to Efe Nuria Vilanova, president and founder of the agency of Atrevia, in an interview in Quito, where he informed local businessmen about the Congress of the Business Council for Latin America (CEAPI), formed by one hundred presidents of Spanish companies), which will take place between 26 and 28 September in Madrid.

"Perhaps now, Spain's relations with Latin America are radial and each of the spaces Latin American countries (maintains) its area of ​​influence, but the challenge now is to create a single network where everyone collaborates with everyone because we can not miss the opportunity to create strong support the market of 700 million inhabitants, "he said.

He said that the idea is not to stay" in the comfort "of the Ibero-American space but, from this one," to explore all the rest of opportunities that exist in the United States, Canada, the rest of Europe, Africa and Asia. "

In this endeavor - for Vilanova Spain plays a key role because it can help connect to the entrepreneurs of the different countries of Latin America and because it is the "perfect" platform to enter into investments in Europe or to create its international division in Spain.

CEAPI has designed the Congress to "be entrepreneurs for entrepreneurs" which means that "the voice of presidents and representatives of the largest companies in Spain and Latin America "and can discuss the major issues that affect companies, such as digitization and technological changes.

The meeting also seeks to build relationships of trust with entrepreneurs from different countries.

The event will also give space to new generations to share visions about the future of family businesses, about the revolution technology and brand building.

Vilanova, which closes today in Ecuador a tour that has led by ten countries to boost the Congress, highlighted the investments of Spain in Latin America but stressed that on his tour he has met with entrepreneurs who have told him about the opening of their companies in the Iberian country, among other reasons, because it offers "a capital market "that in many Latin American countries is not constituted.

In addition, it believes that they invest in Spain because" it is clearly the door for Europe and for big markets " and for its ability to create great brands.

"We can no longer talk about the fact that Spanish companies are investing in Latin America but now we are in a world of all we invest in everything, and we do it together, "he added.

And he noted that he is finding more and more cases of companies founded by Spanish and Latin American companies in equal parts.

"how to create opportunities, wealth, development in society," he said, pointing out that companies are increasingly concerned about human, personal, society.

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