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The brand Bolivia takes height with Amaszonas from the emblematic salar Uyuni

The Country Brand "Bolivia Corazón del Sur" has from today an important ally with which to promote its promotion, the airline Amaszonas, under an agreement sealed in the emblematic Salar de Uyuni, one of the destinations of the most famous Andean country in the whole planet.

La Paz, Nov 27 (EFE) .- The Country Brand "Bolivia Corazón del Sur" has today an important ally with which to promote its promotion, the airline Amaszonas, under an agreement sealed in the emblematic Salar de Uyuni, one of the destinations of the most famous Andean country in the whole planet.

The agreement signed with the Ministry of Communication of Bolivia to improve The positioning of the Country Brand is the first "inter-institutional", between the Bolivian Government and the business sector, and one of its main objectives is the tourist promotion of destinations such as Uyuni (southwest), the largest salt flat in the world located at higher altitude, at more than 3,600 meters.

The international positioning of the Andean country through this brand does not depend "only from the Government or the State, a business and local presence is necessary", something that this agreement achieves, the Communication Minister, Gísela López, emphasized during the signing.

Therefore, "This alliance has a special meaning", because it is not only about positioning the brand Bolivia, but also "to reflect a business alliance with the national and local government," added the Minister from the White Beach of the Salar, one of the most spectacular pictures of Uyuni.

Lopez explained that the Government chaired by Evo Morales will elaborate "a joint work plan" and "audiovisual material from Bolivia for Amaszonas to exhibit them", within the framework of this agreement.

For his part, the president of Amaszonas, Sergio Urioste, stressed the "support of the company to the tourism in Bolivia ", with daily flights for tourists" to reach Uyuni, this wonder of the world ".

Urioste pointed out the Bolivian company's interest" to connect the places moved away in Bolivia ", reason why the commitment of Amaszonas extends to other destinies of great interest in the country, like Rurrenabaque, one of the doors of the Amazons in Bolivia, and to the missions Jesuíticas, the best preserved in America.

"We are forming a tourist circuit in the region," said Urioste.

The president also referred to the interest of Amaszonas for "helping to promote the mineral wealth of the country, the main source of economic investment".

The Salar de Uyuni is the world's largest lithium reserve, a mineral wealth that the The country's government intends to take advantage.

The firm was also attended by the company's vice president, Luis Vera, and the mayor of Uyuni, Patricio Mendoza, among others.

The Country Brand launched in October 2016 under the motto "Bolivia, Corazón del Sur" as a hallmark of natural products, tourist attractions and cultural and sports activities of the country.

Amaszonas is a company founded in 1999 that currently has flights to eight national destinations, among which is Uyuni with an average of two daily flights from La Paz and Santa Cruz (east), and five internationals.

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