Shanghai (China), Nov 10 (EFE) .- For the ninth consecutive year, the giant of the electronic commerce Alibaba will celebrate this November 11 its Day of the Bachelor, a day in which the Chinese they buy frantically and that is a great event for the economy of the country.

"It is the most important day in the world for trade" and "a great event for the Chinese economy", The company's executive vice president, Joe Tsai, said today, a few hours before the start of the day.

And it is that for years this day, also known as Doble 11 por to be celebrated on the 11th of month 11, has become the day of the year in which more online sales are produced worldwide.

According to figures offered by the Chinese company, its sales they are 2.5 times larger than the total of "Black Friday" ("Black Friday") and cyber Monday ("Cyber �??�??Monday") together, the days when US stores launch their offers. what is sold is 18 times greater than what Amazon, its main competitor abroad, sells in its day of special offers.

"What everybody says these days in China is' how many articles you have in your cart (virtual) '? IPO of the history of Wall Street.

As it happened in previous editions, Alibaba celebrates this day with a gala the previous night in which local stars participate. internationals that encourage the population to participate in the festival, that is, to buy frantically.

At midnight and after the traditional countdown will activate the offers and they will begin the purchases, with the objective of beating the figure of the previous year and surpassing the 120,700 million yuan (17,800 million dollars) sold in only one day.

In this Alibaba day will demonstrate "the robustness of our technology and our platform" in 24 hours that will serve to demonstrate "the power of Chinese consumers," added Tsai.

Through of its electronic sales portals Tmall and Taobao, more than 140,000 brands (60,000 of them international) will offer more than 15 million products, while there will also be promotions in Aliexpress, the international version with which the group works in countries like Spain.

The festival, which emerged in 2009 with the participation of only 27 shops and a collection of just 52 million yuan, registered last year a share of more than 100,000 stores that sold products for the aforementioned value of 120.7 billion yuan (17.8 billion dollars).

Cainiao, the courier company belonging to the group, processed 657 million orders, reaching peaks of up to 175,000 orders per second.